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Technology

A waste company's website represented as a shop window
Business Growth, Marketing, Sector Insights, Technology, Waste Management

Why Most Waste Company Websites Fail: And What They Should Be Doing Instead

7 September 20260Comments
Most waste company websites are very good at describing the businesses behind them. They’re considerably less good at selling them. But attracting new customers is only the beginning…
Desert with half-buried skips symbolising waste businesses lost in online search
Business Growth, Technology, Waste Management

AI is killing your skip hire marketing

13 October 20250Comments
A skip firm I know - solid operator, twenty years in business, 700+ reviews and a 4.9 Google score - rang me recently in a panic. Website traffic…
Business Growth, Sector Insights, Technology, Waste Management

How much do you charge for a skip, mate?

29 September 20250Comments
Why do so many skip firms still hide their prices? In almost every other sector, customers now expect transparency. You can book a van, order a sofa or…
Wasted Potential logo
Business Growth, Compliance, Consulting Services, Leadership, Sector Insights, Technology, Tenders & Bidding

Wasted Potential – now on YouTube

17 August 20250Comments
For the past year I’ve been using LinkedIn to share straight-talking video content on waste management leadership, SME growth in the waste sector, and how to run a…
Technology

A digital waste business is a controlled waste business

23 July 20250Comments
Let’s be honest. It’s a tough time to be running a waste business right now. Margins are under pressure. Fuel costs, insurance, wages — they’re all climbing. And…
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